Image, challenges, legal obligations, the particularities of a corporate website
A corporate website isn’t there to sell a company's products or services, but to tell people about its activities, projects, news, core business and so on. Even though they don’t sell anything directly, they nevertheless play a very important role in a company's development strategy
Why it’s important for a group or organisation to have a digital presence
- Corporate websites target a variety of audiences:
- the company’s partners
- prospects and clients seeking various types of information about the company or group investors, shareholders and financial analysts
- the press
- people looking for work or internships
- and so on
So there is an informative role but there is also - and most importantly - an element of reassurance in the process of acquiring new clients, new investors or even new staff. The site tells a company’s story, talks about its DNA, its strengths, etc. Its primary purpose is to convey a powerful, positive image to all who visit it.
Features and tree structure
A corporate website’s main sections and content usually include:
- presentation of the company and how its business is organised
- key personnel and key business figures
- financial information (market share price, compulsory financial information, etc.)
- job/internship offers
- press page
- company history
- commitments and corporate foundations
- etc.
The most important functionalities concern content publication. As, by definition, this type of site “has nothing to sell”, rich, dynamic content is a priority.
This is why we feel it is particularly important to ensure that every CMS we work with offers an easy-to-use backoffice with flexible formatting and editing.
Our role is to make editors’ and administrators’ lives easier by providing systems where they can easily integrate all kinds of different media, choose a colour or background image, reorder content, easily format texts using predefined styles, and so on.
Corporate websites are generally rich in content, but their different target audiences must still be able to find the information they seek quickly and easily.
That is why we create tested, optimised user experiences to facilitate your visitor’s path.
We also offer tools that can help, such as a fully integrated high performance search engine and system for filtering or ordering content.
Legal obligations
A number of our customers are listed on the stock exchange, which means that they are obliged to make various legal documents available on their sites and to publish them at specific times.
This is another instance of when having a CMS that is easy to use is of paramount importance.
We can provide our clients with a content publication workflow that includes internal proofreading and validation stages, so that they can plan all their content publications in advance, making their lives that bit easier.
A corporate website is a major item, with its own particular characteristics, user-friendliness and message.
Such a project needs to be able to change over time, to suit the needs of its audience, which is why it also needs to have areas where dialogue can take place.