UX/UI design: a priority at the service of our customers
UX DESIGN
Only a few seconds: this is the average attention span that your website pages will receive. Indeed, studies have shown that 17% of web page visits do not last more than 4 seconds, while only 4% exceed a duration of 10 minutes. Hence the need for a website that is ergonomic and efficient at first glance!
As an expert in web development, the Tuesday agency puts all its UX expertise at the service of its clients to design websites with a clear and intuitive design to better meet their challenges and optimize their results. In two words: user-friendly!
Placing the user at the heart of our thinking, we accompany our clients at every stage of the project, basing our approach on data and consumer behavior studies. From prototyping to site delivery, we have one goal: to provide the best possible experience.
UX, UI, SXO : What is it ?
Easily interchangeable, the terms UX and UI are often used interchangeably, so much so that it is often difficult to distinguish between the two. And for good reason: although UX refers to the user's experience and UI to the interface on which the user navigates, these two concepts are closely linked. The interface, in particular, is the platform that will enable the deployment of the UX strategy.
The UI will therefore include all the elements of the interface: the design, the graphics, the layout, the colors and the typography, whose choice will be influenced by the different possible or desired scenarios of the user's behavior. A true lever of UX Design, UI Design allows to create interactions or to arouse visual emotions. It is therefore crucial that the interface be adapted to the needs and desires of its users, and this is why the UX will always come first, before the UI.
As for SXO, another barbaric acronym often associated with UX design, it is in a way the fusion between SEO (Search Engine Optimization) and customer experience. This concept combines SEO techniques with a strategy to improve the customer experience. The content-structure-links triptych is still relevant, aiming to get the best positioning in search engine results, and meets UX to improve the user experience and conversion rate. In short, we are not content with being visible: we offer an optimal experience and, above all, we build loyalty!
Understand the UX Design
You get the idea: UX design is a set of reflections aimed at designing a user-friendly interface, with the central idea of improving the user's experience by basing the approach on his point of view. Indeed, all the best content in the world cannot be effective if it does not meet the needs of the user for whom it is intended.
To do this, UX takes into account the objective aspects of a product, but also more subjective attributes. We often speak of a "UX Pyramid" composed of objective elements at the base (functionality, reliability, usefulness), and at the top, subjective elements constituting the customer experience: practicality, pleasure of use, or the meaning, importance or emotions aroused.
UX Design is therefore intrinsically a complex discipline, calling simultaneously on various skills: web development, graphic design, psychology, marketing, SEO writing... The entire value chain of a product or service will be integrated into the user experience design.
The UX design will therefore be declined on three axes:
- The "Why" : the user's motivations, needs, values and perception of the product
- The "What" : the functionalities sought, the use of the product or service
- The "How" : ergonomics, accessibility, aesthetics
So, it is clear that UX design can only be done with the help of UI design.
The role and qualities of the UX Designer
A specialization of the web designer's role, or web developer, the UX Designer is the guarantor of the customer experience on an interface. His mission is to create and improve all aspects of the UX on a website or mobile application: ease of use, ergonomics, usability ... taking into account the objective needs of the customer, but also his values and desires, to create an emotion.
A true digital Swiss Army knife, the UX Designer must therefore demonstrate a great deal of psychology in order to fully understand the user. He will also have to work hand in hand with a number of complementary specialties.
On a daily routine, the UX designer will work closely with developers, graphic designers, product managers or the UI designer. In addition to the technical skills mentioned above, an efficient UX Designer must be well organized, a team player and have good communication skills!
Our engagement : Make their use a unique experience
Your time is precious; so for your customers too’. That's why Tuesday makes it a point to put your user at the center of the UX Design process, to create a user-centric, functional and aesthetically pleasing interface that anticipates their behavior and reflects their values.
Gathering various skills, our multidisciplinary team offers you its expertise in UI and UX design, but also in SXO writing, graphic design and art direction, in order to offer you a turnkey and tailor-made solution that perfectly meets your needs.
Our "ROI" approach offers you innovative and relevant solutions, with an emphasis on creativity and design, but always focused on your success. Increasing your sales, your conversion rate or acquiring new leads: all goals are easier to reach when your customers are happy to use your interface!
Our processus
At Tuesday, the user experience expert is Claire. Both an art director and a UX/UI designer, she is your key contact at every stage of your project.
Calling on a UX/UI designer is a bit like calling on an architect: you start by laying the foundations with a plan and a foundation (the "UX" part), before bringing the project to life (the "UI" part).
UX Design
- Briefing : exchanges with the client on his needs, his various problems, his competitive environment, the key words to work on...
- Benchmarking : study of direct and indirect competitors
- Wireframes conception : construction of the whole structure of the site, of the customer path, down to the smallest details (position of the buttons, wording...)
NB : At this stage of the design process, graphic design does not come into play. Although very precise and interested in the smallest details, wireframes are black and white models and only take into account the navigation of the site and its various contents.
L’UI Design
- Realization of a new benchmark: Once the structure of the site is validated, a new benchmark is realized. This one takes into account the graphic design (colors, brand universe, typographies) but also the animations, the transitions, etc.
- Graphic proposal: respecting the client's brief and graphic charter, a mock-up is produced for validation
- Development phase: after correction and validation of the model, deployment of a beta version of the site for testing
- Putting the site online: after various test phases, the site is finally ready to be put online and referenced by search engines.
As with any large-scale project, UX/UI requires a certain amount of involvement from the client. Indeed, in order to properly identify the user's needs and the best ways to meet them, you should ideally gather all stakeholders around the table at each development and testing phase: developers, designers, communication and marketing managers, product managers and end customers - which is not always easy to do.
But this time investment can really make all the difference, and not only allow you to optimize your results in terms of SEO and conversion, but also allow you to transcend your brand image, and reach your customer on an emotional and psychological level.
Want to know more? Do not hesitate to contact us to discuss your project and get a personalized quote.